WWF
ABOUT THE PROJECT
A creative campaign for WWF focused on raising awareness about endangered species. Through captivating messaging and compelling visuals, the campaign effectively engaged the audience, driving home the urgency of conservation efforts and inspiring action.
The campaign went beyond just print ads to deliver its message—it also featured a unique and attention-grabbing filter. This innovative filter created a startling moment: when activated, it made the person’s image in selfie mode disappear. As users processed the shock, a powerful message would pop up, driving home the campaign’s impactful message.
