The launch ad was a creative blend of stock footage and the innovative power of AI, but it was the heart of the idea that truly resonated. Our COWL writers crafted a unique campaign around the theme, “Turning Dreams into Reality,” capturing the universal aspiration of turning a dream house into a cherished home. The song, generated using AI tools and written by our team, struck a chord with the audience, successfully building a meaningful connection and enhancing the campaign’s impact.